Digital Marketing Fundamentals with Live Projects
Digital Marketing Fundamentals with Live Projects
What is Digital Marketing?
Over the past few
decades, marketing has had to keep up and content with leaps in technology and our relationship to it ever since. In today's
world where the internet is entwined with everything we do, the importance of digital marketing has become very
clear. It has also become an integral part of what business means to its customers. So this article will
help you learn about digital marketing
on the whole but before we get started, let's take a quick look at the agenda
for today's topic. So first of all, I'll be talking about the evolution of digital marketing in this topic will
understand how digital marketing came
into existence. What is the history behind it? And what was the Major Impact it
had so once you're clear
with the evolution of digital marketing
will move ahead and take a look at
what exactly is digital marketing in
this topic. You'll understand the definition of digital marketing followed by which you'll also understand. What
are the mediums through which you can achieve a digital marketing next up we have why do we need a digital marketing? So in this topic you'll
understand why exactly digital marketing
is required next up. We have the scope of digital
marketing as you all know. No scope of any technology or any programming
language is very much important. So we'll be discussing about it scope and we'll take a
look at the different types where you'll be understanding about SEO content
marketing paid marketing and many more. So once you clear with the types will move ahead and take a look at the challenges that you'll be
facing while working on digital
marketing. So I hope the agenda was clear to you guys. So let's get started in this world where we have more than hundred million people who use social media on a regular basis are
expected to be at least familiar with the core topics. Of digital marketing in
simple terms, I would say it digital marketing
is the promoting of products over the Internet or any form of electronic media. Now people
consume digital content on a daily basis the like for example in the beginning
we would read all the news or the day-to-day in use over the newspaper. But
ever since we've got smart phones, we've got tablets everything is bound to the
online activity. So very soon the traditional Getting platforms will disappear by replacing it with a digital Market, which will
completely take over the industry. There are so many advantages which you
cannot even count guys. Now if we talk about the history or the evolution behind
the growth of digital marketing, this was first used in the early 1970s where a
programmer called Ray Tomlinson sent the first
email and through this it was established that you can communicate using
machines. But this was just the beginning the Lesser. Did they know that
digital marketing would create a
revolutionary in the field of marketing as a number of users increase the
landscape evolved from email to search engines like Archie Yahoo, Google
eCommerce sites, like Amazon eBay
and many more and also the better starting point for the history of digital marketing was in the year 1990.
This was when the term digital marketing was first Just in
the launch of Archie first search engine.
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